NEXD Advertiser Success Story: Telmore

NEXD Advertiser Success Story: Telmore

Background Telmore, a well-known Danish telco operator, recently embarked on a new brand journey. Having a stronger presence on mobile platforms to drive online traffic and build the new brand is a vital part of their new marketing strategy. “We know mobile is...
Getting Started With A/B Testing Display Ads

Getting Started With A/B Testing Display Ads

A/B testing in digital marketing is by no means a new thing. Almost every discipline within digital marketing can benefit from A/B testing; email, landing pages, banner ads. Anything, where your team’s performance metric is easily measurable, can very quickly benefit...