NEXD Blob

Scroll to Zoom

Image is zoomed out as the user scrolls through the content.
The image or video in the ad is bigger than the placement size and while scrolling the content, the ad is zoomed out and the whole image/video appears.

Get demo link
Get demo link
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Ad types tooltip

  • Infeed

Interactions: tooltip

  • Scroll interaction

Extra Features: tooltip

  • Effects
  • Countdown Widget
  • Video enabled
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Insights:

  • Easily convert existing banners into interactive mobile ads;
  • Pack more visual “punch” into otherwise small placements;
  • Smooth, responsive zoom effect;
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Mobile infeed

Average CTR:

0,60%

Average Engagement:

13,08%

Desktop

Average CTR:

0,07%

Average Engagement:

27,24%

*Average result from served impressions between 1.01.2023 - 31.12.2023

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Technical specifications

Main assets tooltip

Main media (jpg, png, svg, gif, mp4, mov)

Dimensions for infeed and desktop tooltip

[ placement ] @ 3x

Dimensions for fullscreen tooltip

Additional assets tooltip

Overlay CTA (jpg, png, svg)
Overlay Logo (jpg, png, svg)
4x Overlay Element (jpg, png, svg)

up to [ placement ] @ 2x
up to [ placement ] @ 2x
up to [ placement ] @ 2x

Examples

Walmart Black Friday

From Scroll to zoom
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Options

You can adjust how your creative behaves, among other options:

  • Custom gesture icon tooltip
  • Stop all animations after set number of seconds tooltip

Analytics

For this creative you have following analytics events to understand how users interact with the creative:

  • Ad is in view
  • Ad Loaded
  • Unique [Hover]
  • Unique [Touch]
  • Video events tooltip
  • Zoomed to Max
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