Overheard @ Cannes 2018

Like last year much of the emphasis on transparency continued, with a lot of focus in 2018 being placed on “doing good”, with many of the award-winning campaigns reflecting that.

Putting the user experience at the heart of digital advertising

Putting user experience first is critical to getting audiences to open up, on their terms. It’s this point that often gets overlooked in digital advertising.

What Are Mobile Rich Media Ads Anyway?

Think mobile rich media ads are just video? Think they’re only HTML5? Think again.

Overheard @ Cannes 2018

Like last year much of the emphasis on transparency continued, with a lot of focus in 2018 being placed on “doing good”, with many of the award-winning campaigns reflecting that.

Why Most Mobile Ads Suck And How To Unsuck Them

Every brand wants their customers to have a good brand experience and mobile ads should not be an exception. Good TV and print ads have always made users feel emotions. When the move to digital came, a lot of this emotional story was lost. On mobile, we...