What’s the difference between Google Ads and Google Ad Manager?

In mid-2018 Google made some changes to the names of their core ad products. So, what’s changed, what’s new and why did Google even change it in the first place?

NEXD Advertiser Success Story: Telmore

Background Telmore, a well-known Danish telco operator, recently embarked on a new brand journey. Having a stronger presence on mobile platforms to drive online traffic and build the new brand is a vital part of their new marketing strategy. “We know mobile is...

Getting Started With A/B Testing Display Ads

A/B testing in digital marketing is by no means a new thing. Almost every discipline within digital marketing can benefit from A/B testing; email, landing pages, banner ads. Anything, where your team’s performance metric is easily measurable, can very quickly benefit...
NEXD Advertiser Success Story: Telmore

NEXD Advertiser Success Story: Telmore

Background Telmore, a well-known Danish telco operator, recently embarked on a new brand journey. Having a stronger presence on mobile platforms to drive online traffic and build the new brand is a vital part of their new marketing strategy. “We know mobile is...

Getting Started With A/B Testing Display Ads

Getting Started With A/B Testing Display Ads

A/B testing in digital marketing is by no means a new thing. Almost every discipline within digital marketing can benefit from A/B testing; email, landing pages, banner ads. Anything, where your team’s performance metric is easily measurable, can very quickly benefit...

Overheard @ Cannes 2018

Overheard @ Cannes 2018

Like last year much of the emphasis on transparency continued, with a lot of focus in 2018 being placed on “doing good”, with many of the award-winning campaigns reflecting that.

Mobile Video is Booming. Don’t Get Left Behind.

Mobile Video is Booming. Don’t Get Left Behind.

Everyone is always talking about mobile video, but how big is it really? One of the largest mobile advertisers in the world – Facebook, claims that three-quarters of video views on their platform are coming from mobile devices. According to the technology giant Cisco,...