Desktop ads built on the self-service Adcanvas platform use WebGL and offer creative executions up to 10 times lighter than HTML5.
NEXD has appointed the latest member of our executive team; Ott Heidmets joins as Chief Operating Officer.
Like last year much of the emphasis on transparency continued, with a lot of focus in 2018 being placed on “doing good”, with many of the award-winning campaigns reflecting that.
Putting user experience first is critical to getting audiences to open up, on their terms. It’s this point that often gets overlooked in digital advertising.
Think mobile rich media ads are just video? Think they’re only HTML5? Think again.
Previously, I touched on the idea that to have great advertisements, in general, you must speak to your audience and get them to really engage with your brand. In this post, I am going to expand on that idea a little further, with a particular focus on...
Every brand wants their customers to have a good brand experience and mobile ads should not be an exception. Good TV and print ads have always made users feel emotions. When the move to digital came, a lot of this emotional story was lost. On mobile, we...