Overheard @ Cannes 2018

Like last year much of the emphasis on transparency continued, with a lot of focus in 2018 being placed on “doing good”, with many of the award-winning campaigns reflecting that.

Putting the user experience at the heart of digital advertising

Putting user experience first is critical to getting audiences to open up, on their terms. It’s this point that often gets overlooked in digital advertising.

Is Poor Viewability Hurting Your Mobile Ad Performance

Short answer? Yes, almost certainly. Mobile ad viewability is a topic that is brought out in discussions more now than ever. Viewability overall is an important measurement that tells us if the ad placement was in-view or not. But the mobile ad viewability question is...

NEXD Advertiser Success Story: Telmore

Background Telmore, a well-known Danish telco operator, recently embarked on a new brand journey. Having a stronger presence on mobile platforms to drive online traffic and build the new brand is a vital part of their new marketing strategy. “We know mobile is...

Getting Started With A/B Testing Display Ads

A/B testing in digital marketing is by no means a new thing. Almost every discipline within digital marketing can benefit from A/B testing; email, landing pages, banner ads. Anything, where your team’s performance metric is easily measurable, can very quickly benefit...

Overheard @ Cannes 2018

Like last year much of the emphasis on transparency continued, with a lot of focus in 2018 being placed on “doing good”, with many of the award-winning campaigns reflecting that.

Mobile Video is Booming. Don’t Get Left Behind.

Everyone is always talking about mobile video, but how big is it really? One of the largest mobile advertisers in the world – Facebook, claims that three-quarters of video views on their platform are coming from mobile devices. According to the technology giant Cisco,...