What Are Mobile Rich Media Ads Anyway?

What Are Mobile Rich Media Ads Anyway?

On both desktop and mobile, “rich media ads” are generally understood to be a step up from static banner ads. They can include video, audio and other types of content that are designed to drive audiences towards interacting with the ad. Can use video, audio, images...
Mobile Video is Booming. Don’t Get Left Behind.

Mobile Video is Booming. Don’t Get Left Behind.

Everyone is always talking about mobile video, but how big is it really? One of the largest mobile advertisers in the world – Facebook, claims that three-quarters of video views on their platform are coming from mobile devices. According to the technology giant Cisco,...