On April 4th the prizes for the Golden Egg competition were handed out for the 28th time. The Golden Egg is the premier awards ceremony for Estonian advertising and design industry.
Our CEO, Ott Heidmets, was selected to judge the participating works for the subcategory of Maamuna or the Earth Egg category meant to judge the sustainability of the works.
Overall there were 9 different categories at the Golden Egg competition. When judging for the Earth Egg category our CEO stated that the most advances for sustainability were done in the event marketing category where tangible changes are easier done and noticed. For digital advertising sector there is still ways to go. It was evident that on the larger scale, there isn’t enough knowledge nor tools that wpuld help digital advertisers to make changes to their campaigns that would drive an impact for metrics.
Nexd is looking to be the one to share the updated industry knowledge on the topic of digital advertising sustainability to help the sector move forward.
The Earth Egg prize was claimed by Optimist Creative for the campaign done for SEB Bank.
Read more about the event and the awards handed out at Turundajateliit (article is in Estonian).
