What’s the difference between Google Ads and Google Ad Manager?

In mid-2018 Google made some changes to the names of their core ad products. So, what’s changed, what’s new and why did Google even change it in the first place?

NEXD Advertiser Success Story: Telmore

Background Telmore, a well-known Danish telco operator, recently embarked on a new brand journey. Having a stronger presence on mobile platforms to drive online traffic and build the new brand is a vital part of their new marketing strategy. “We know mobile is...

Getting Started With A/B Testing Display Ads

A/B testing in digital marketing is by no means a new thing. Almost every discipline within digital marketing can benefit from A/B testing; email, landing pages, banner ads. Anything, where your team’s performance metric is easily measurable, can very quickly benefit...
Why Most Mobile Ads Suck And How To Unsuck Them

Why Most Mobile Ads Suck And How To Unsuck Them

Every brand wants their customers to have a good brand experience and mobile ads should not be an exception. Good TV and print ads have always made users feel emotions. When the move to digital came, a lot of this emotional story was lost. On mobile, we...