You’ll no longer see the metric Dwell Time listed in Nexd Analytics. Instead, you’ll see Dwell Time.
Nexd has implemented changes to better show a user’s average time spent viewing an ad. These changes collect on an ad’s Exposure Time (ET), formerly known as as Dwell Time. ET is calculated based on the average time a user spends viewing a page that contains a viewable Nexd ad. This recalculation may slightly affect your current Nexd ad metrics by up to 30%, as the ad is no longer measured after a page load, but when the ad is in a viewable position.
View your campaign’s ad ET in Nexd Analytics.
Read our support article to learn more.