When you advertise, you want maximum exposure for your campaign, and you deserve full confidence that your creative management platform is working for you.
That’s why we’re always looking for new ways to bring you more eyeballs to your ads. Our latest innovation will certainly help in that way; Nexd ads can now be viewed as part of videos played on leading video-sharing platforms.
What Does This Mean?
This means that your ads can now be directed to YouTube, Vimeo, Dailymotion, Teads, and a number of other streaming platforms, through VAST and VPAID/SIMID. This is a major step forward for marketers. It enables you to maximize the impact of your campaign, with no limit on where it can go and who can see it. What’s more, a huge number of the interactions that are possible on a regular webpage with a Nexd ad are also possible on video ads.
It’s easy to create an in-stream video ad with Nexd Campaign Manager: simply select the ‘In-stream’ button on the same menu where you can manage your creatives, ad type, and layout (layout selection only available for VPAID/SIMID), as shown in the screenshot below.
For VAST you can use our desktop Still layout. VPAID is available with all desktop layouts. Campaign Manager will convert and optimize all videos and assets to fit VAST & VPAID 4.0 standards (for viewing on different sizes and devices). Furthermore, all features like optional assets, dropping, and effects are available.
You can also reuse your existing VAST ads by importing them to our platform. We will optimize the videos and use our blazing-fast global CDN (content delivery network) to enable a better ad experience. In addition, you will have a better overview of your whole campaign’s results, as video statistics will be combined with your other creatives.
Here are some reasons why in-stream video ads are the way forward.
Video: it’s where people are
The top YouTubers have billions of views for some videos, and millions of subscribers. There’s nothing more popular than YouTube as far as entertainment or information on the internet goes.
Because people accept that video-sharing platforms are free, there’s widespread acceptance of the idea of video advertising is not only a necessity but also something that can be enjoyed.
This is reason enough to want your ads there. What’s more, algorithms for video advertising are now more sophisticated than ever. You’re likely to have your ads placed in front of viewers who will be interested in what you are marketing.
These days, thanks to precise algorithms, the ads hit the people they’re supposed to. Nexd ads, because of how they’re compressed, can get where they’re meant to go, meaning the widest reach possible for your marketing.
View the latest release notes here
You have a captive audience
Depending on the length of time before a viewer is allowed to click the ‘skip’ button, there’s a wider window of time in which you can get your message across.
We’ve said before how you normally get only a second to make a good impression. While that’s true with conventional online ads, with video you have a slightly longer grace period – often, but not always, dictated by a timer showing how long a video must run before it can be skipped.
This means you can make a case for your product in a variety of ways, and use our unique layout templates to tell a story with words and pictures.
These tips will help you tell a story in your ad
These ads can be viewed fullscreen
Nexd ads on video are the most immersive our ads have ever been. That’s because this time if the video-sharing site is being used in fullscreen mode, the Nexd ad will also appear in fullscreen. There is no compromise in the consumer’s viewing experience.
Multiple video layouts are available
You can choose any of the layouts in Campaign Manager that are available for video ads. These include the ever-popular 3D Cube, meaning you are able to place one video alongside three still images or text blocks.
Alternatively, you might want to try something a bit more off-the-wall, to get people’s attention. Something like Scratch, which asks viewers to rub away one creative to reveal another. It’s always fun, always playful, and brings a smile to people’s faces before they dive into another video.