Floating

Floating layout consists of a single image that responds to either drag or device movement. Upon interaction, the image moves within the placement then creates a floating effect.

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Ad types

Infeed

Interactions:

Touch interaction
Gyro interaction

Extra Features:

Effects
Countdown Widget
Video enabled

See more below

Insights:

Virtually any existing banner image can become interactive;
Very simple to set up – just a single image is needed;
Highly viewable thanks to “feather weight” packaging;

Mobile infeed

Average CTR:

0,95%

Average Engagement:

17,71%

Desktop

Average CTR:

0,11%

Average Engagement:

7,76%

*Average result from served impressions between 1.01.2023 - 31.12.2023

Technical specifications

Main assets

Main media (jpg, png, svg, gif, mp4, mov)

Dimensions for infeed and desktop

[ placement ] @ 2x

Dimensions for fullscreen

Additional assets

Overlay CTA (jpg, png, svg)

Overlay Logo (jpg, png, svg)

4x Overlay Element (jpg, png, svg)

up to [ placement ] @ 2x

Examples

Moët & Chandon

From Floating

Adidas

From Video

Options

You can adjust how your creative behaves, among other options:

Add animation to gesture icon
Custom gesture icon
Enable gesture
Stop all animations after set number of seconds

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Analytics

For this creative you have following analytics events to understand how users interact with the creative:

Ad is in view
Ad Loaded
CTR
CTR [asset name]
Unique [Gyro]
Unique [Touch]