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Panorama (horizontal)

Panorama with horizontal animation for infeed layout uses a single image that is wider than the ad placement. Dragging or tilting the device from side to side causes the image to move inside the placement, creating a panorama effect.
Central area of the image is the first to appear when the ad is first loaded. Keep this in mind for offer info location and when logo or CTAs are on panorama media.

Get demo link
Get demo link
Get demo link
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Ad types tooltip

  • Infeed
  • Interstitial
  • Interscroller
  • Expandable

Interactions: tooltip

  • Touch interaction
  • Gyro interaction

Extra Features: tooltip

  • Effects
  • Countdown Widget
  • Video enabled
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Insights:

  • Highly effective with using leaderboard-type ad unit materials;
  • Easily convert existing banners into interactive mobile ads;
  • Pack more visual “punch” into otherwise small placements;
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Mobile infeed

Average CTR:

0,56%

Average Engagement:

18,68%

Mobile fullscreen

Average CTR:

1,93%

Average Engagement:

15,38%

Desktop infeed

Average CTR:

0,41%

Average Engagement:

24,29%

*Average result from served impressions between 1.01.2023 - 31.12.2023

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Technical specifications

Specs calculator 
Download PSD 

PSD for infeed

PSD for interstitial,

interscroller, expandable

PSD for desktop
Download example asset pack 

Assets for infeed

Assets for interstitial,

interscroller, expandable

Assets for desktop

Main assets tooltip

Panorama Media (jpg, png, svg, gif, mp4, mov)

Dimensions for infeed and desktop tooltip

width: up to 2500 height: [ placement ] @ 2x

Dimensions for fullscreen tooltip

up to 2500 x 1280 px

Optional assets tooltip

Video end card (jpg, png, svg)

width: up to 2500 height: [ placement ] @ 2x

up to 2500 x 1280 px

Additional assets tooltip

Overlay CTA (jpg, png, svg)
Overlay Logo (jpg, png, svg)
4x Overlay Element (jpg, png, svg)

up to [ placement ] @ 2x
up to [ placement ] @ 2x
up to [ placement ] @ 2x

up to 640 x 1280
up to 640 x 1280
up to 640 x 1280

Examples

Chanel

From Panorama (Horizontal)

Audi

From Panorama (Horizontal)

Eurostar

From Panorama (Horizontal)

Ford

From Panorama (Horizontal)
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Options

You can adjust how your creative behaves, among other options:

  • Add animation to gesture icon tooltip
  • Adjust sensitivity of ad behavior tooltip
  • Custom gesture icon tooltip
  • Enable gesture tooltip
  • Stop all animations after set number of seconds tooltip
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Analytics

For this creative you have following analytics events to understand how users interact with the creative:

  • Ad is in view
  • Ad Loaded
  • CTR
  • CTR [asset name]
  • Navigation Left
  • Navigation Right
  • Unique [Gyro]
  • Unique [Hover]
  • Unique [Touch]
  • Video events tooltip
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  • Keep all important content, like logos and text, within the defined “safe area”, to ensure it appears correctly on all screen sizes.