Panorama (vertical)

Panorama with vertical animation for infeed layout uses a single image that is taller than the ad placement. Tilting the device up and down causes the image to move inside the placement, creating a panorama effect. (As a backup can be interacted also with drag).
Central area of the image is the first to appear when the ad is first loaded. Keep this in mind for offer info location and when logo or CTAs are on panorama media.

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Ad types

Infeed

Interactions:

Touch interaction
Gyro interaction

Extra Features:

Effects
Countdown Widget
Video enabled

See more below

Insights:

Highly effective with using leaderboard-type ad unit materials;
Easily convert existing banners into interactive mobile ads;
Very smooth gyro-based interaction;

Mobile infeed

Average CTR:

0,50%

Average Engagement:

61,61%

Desktop infeed

Average CTR:

0,14%

Average Engagement:

55,89%

*Average result from served impressions between 1.01.2023 - 31.12.2023

Technical specifications

Main assets

Panorama Media (jpg, png, svg, gif, mp4, mov)

Dimensions for infeed and desktop

width: [ placement ] @ 2x height: up to 2500

Dimensions for fullscreen

Optional assets

Video end card (jpg, png, svg)

width: [ placement ] @ 2x height: up to 2500

Additional assets

Overlay CTA (jpg, png, svg)

Overlay Logo (jpg, png, svg)

4x Overlay Element (jpg, png, svg)

up to [ placement ] @ 2x

Examples

Emirates

From Panorama (Vertical)

Options

You can adjust how your creative behaves, among other options:

Add animation to gesture icon
Adjust sensitivity of ad behavior
Custom gesture icon
Customized close button for Interstitial
Enable gesture
Stop all animations after set number of seconds

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Analytics

For this creative you have following analytics events to understand how users interact with the creative:

Ad is in view
Ad Loaded
CTR
CTR [asset name]
Unique [Gyro]
Unique [Hover]
Unique [Touch]
Video events