NEXD Advertiser Success Story: Telmore
Telmore, a well-known Danish telco operator, recently embarked on a new brand journey. Having a stronger presence on mobile platforms to drive online traffic and build the new brand is a vital part of their new marketing strategy.
“We know mobile is extremely important in terms of where consumers spend their media time today, and most customer journeys start on a mobile device. The first consumer encounter with our brand is most likely to happen from a mobile device. So, it’s pivotal this experience forms a positive impression of our brand”, says Jesper Haugaard, Digital Manager at Telmore.
How NEXD helped Telmore
In order to maximize the mobile foot print in its mobile advertising, Telmore joined forces with NEXD 6 months ago to exploit the new ground-breaking advertising technology NEXD has developed.
”In the initial dialogue with NEXD, we quickly realized that we could do much better with our mobile advertising. There was so much creative potential we could explore, so we didn’t hesitate trying out NEXD’s Adcanvas advertising technology”.
Jesper Haugaard further elaborates: “On the first campaign, we did a split test and Adcanvas came out more than 5 times better on CTR. From there on it was a no-brainer, and we have since launched a number of other campaigns, all high performing on engagement and clicks. On average, we have documented a CTR uplift of more than 250% compared to the static and GIF display formats, we used before”.
Since the Adcanvas formats have even outshined Telmore’s DCO setup, NEXD is working with Telmore to replace their HTML5-based DCO setup with Adcanvas formats. This goes both for mobile and desktop, where Telmore have witnessed a radical uplift in click performance too.
“We are very happy with the collaboration with NEXD”, Jesper Haugard comments. “The only regret we have is that we didn’t start sooner”, he adds with a smile.
More from the NEXD Blog
Like last year much of the emphasis on transparency continued, with a lot of focus in 2018 being placed on “doing good”, with many of the award-winning campaigns reflecting that.
Putting user experience first is critical to getting audiences to open up, on their terms. It’s this point that often gets overlooked in digital advertising.
Short answer? Yes, almost certainly. Mobile ad viewability is a topic that is brought out in discussions more now than ever. Viewability overall is an important measurement that tells us if the ad placement was in-view or not. But the mobile ad viewability question is...